STORYTELLING

I love the art of storytelling. Growing up in southern India, movies were a huge part of my life. 90% of the movies back then had the same storyline, but what differentiated one from another was how it engaged an audience, and how the story was presented.

Simple and relatable presentation was important, I learned later on, from watching a speech that electrified me: Obama’s 2004 National Democratic Convention speech before he became president. This thought solidified as I watched all of Steve Jobs’ product presentations for Apple, where he never explained the technicality of the product in detail; rather, he explained how a product was beneficial to the consumer. A few years back, I had an opportunity in my work to attend a global conference  “How data transform the business”. Here, I learned how a story can be convincingly told with data and simple, beautiful visualisations. From these combined influences, I learned the importance and power of data visualisation and how it helps the process of storytelling. Storytelling is inherent in any data-related job; The business value of a simple data analysis project or a complex machine learning model ultimately needs to be communicated to a stakeholder, in terms of metrics that make sense to them like increasing revenue or meeting a KPI. Knowing p-values or technical statistics benefits them less. At work, creating dashboards and stories to walk through them are my bread and butter—I have developed many of these and have honed the art of talking to stakeholders. Now, I use this space to showcase my personal dashboards and my way of storytelling.  I used Power BI and Tableau to create these dashboards. I’d love to hear your feedback and suggestions on these! Thanks for reading my story and visiting this page.